B2B and the Digital Transformation

Struggling to understand how to utilize the Internet when your customers are in a niche business segment?  Facing unique challenges your B2C counterparts just wouldn't understand?  While some traditional B2B industries have been slow to embrace the web and digital distribution, others have flourished. 

Join us on Thursday, February 28th at Windows on the River as we discuss the intricacies of reaching business customers through digital efforts.  Panelists to include Glenn Hasek of Green Lodging News, Justin Wolford of Invacare, and Mike Veney of Sherwin Automotive.  Megan Hauer, Director of Digital Media & Content for Optiem, will moderate the discussion.

Registration has now ended for this event