Using Data to Understand, Prove, and Increase Marketing ROI
Using Data to Understand, Prove, and Increase Marketing ROI
Event Details
Location:
Windows on the River
2000 Sycamore
Cleveland, OH 44113
When:
Thursday, May 31st, 2012 5:30-7:30PM, Bridge View room
As marketers we have access to more data than ever before. Understanding how to interpret and use data to drive conversions and prove ROI for our organizations is critical to our success.
The Web Association and Cleveland DMA invite you to join our panel of experts, Jeff Tirey (Mongoose Metrics), Laurel Miltner (PR 20/20) and Joe Hannum (Wyse Advertising) on May 31 as we discuss the importance of utilizing data in developing your marketing strategies and measuring your effectiveness.
Learn about national and local trends affecting marketers today, how to think about and measure data relevant to your organization, how to prove ROI and how to refine your marketing campaigns using insights obtained from readily-available data sources.
$30 Members and Non-Members
Includes OPEN BAR provided by Mongoose Metrics
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