Driving Consumer Engagement and Conversions through Thought Leadership.
Driving Consumer Engagement and Conversions through Thought Leadership.
Today's savvy marketer knows that relevant and valuable content delivered at the right time through the right communication channel is key to driving consumer engagement and conversion.
The Web Association and Cleveland DMA invite you to join our panel of experts, John Ettorre (Working with Words) and Joe Pulizzi (Content Marketing Institute) on April 23rd as we discuss strategies for building and executing an effective content marketing strategy.
Learn the importance of writing for humans first rather than search engines, tips to effectively re-purpose your content, and how to measure the ROI of your content strategy. Additionally we will take a close look at how some organizations have put a human face and voice to their brand through the use of content marketing.




